UA-138578045-1
 

Privacy Policy

PRIVACY POLICY OF WEST FUEL SYSTEMS LMITED

 

West fuel systems ltd collects some Personal Data from its Users.

This document can be printed for reference by using the print command in the settings of any browser.

 

POLICY SUMMARY

PERSONAL DATA COLLECTED FOR THE FOLLOWING PURPOSES AND USING THE FOLLOWING SERVICES:

 

Analytics

Google  Analytics, Display Advertising extension for Google Analytics, Facebook  Ads conversion tracking (Facebook pixel), Hot-jar Form Analysis &  Conversion Funnels, Google Ads conversion tracking and LinkedIn  conversion tracking Personal Data: Cookies; Usage Data

Contacting the User

Contact form

Personal Data: email address; first name

 

Content performance and features testing (A/B testing)

Google Optimise

Personal Data: Cookies; Usage Data

 

Displaying content from external platforms

YouTube video widget

Personal Data: Cookies; Usage Data

 

Handling payments

PayPal

Personal Data: various types of Data as specified in the privacy policy of the service

 

Heat mapping and session recording

Hot-jar Heat Maps & Recordings

Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

 

Hosting and back end infrastructure

Digital Ocean

Personal Data: various types of Data as specified in the privacy policy of the service

 

Interaction with external social networks and platforms

Facebook Like button and social widgets

Personal Data: Cookies; Usage Data

Interaction with online survey platforms

Hot-jar Poll & Survey widgets

Personal Data: Cookies; Usage Data; various types of Data

 

Re marketing and behavioural targeting

Re marketing with Google Analytics, Facebook Re marketing, Google Ads Re marketing and LinkedIn Website Re targeting

Personal Data: Cookies; Usage Data

Facebook Custom Audience

Personal Data: Cookies; email address

 

Tag Management

Google Tag Manager

Personal Data: Usage Data

 

FURTHER INFORMATION ABOUT PERSONAL DATA

 

Selling goods and services online

The  Personal Data collected are used to provide the User with services or  to sell goods, including payment and possible delivery.

The Personal  Data collected to complete the payment may include the credit card, the  bank account used for the transfer, or any other means of payment  envisaged. The kind of Data collected by westfuelsystems.co.uk depends on the payment system used.

 

CONTACT INFORMATION:

Owner and Data Controller

West Fuel Systems Limited, Unit 10 D Goldthorpe Industrial Estate, Commercial Road, Goldthorpe, Rotherham, South Yorkshire S63 9BL.

Owner contact email: info@westfuelsystems.co.uk

 

FULL POLICY

Owner and Data Controller

West Fuel Systems Limited, Unit 10 D Goldthorpe Industrial Estate, Commercial Road, Goldthorpe, Rotherham, South Yorkshire S63 9BL.

Owner contact email: info@westfuelsystems.co.uk

 

 

TYPES OF DATA COLLECTED

Among the types of Personal Data that westfuelsystems.co.uk collects, by itself or through third parties, there are: Cookies; Usage Data; email address; various types of Data; first name.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts  displayed prior to the Data collection.

Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using westfuelsystems.co.uk

Unless specified otherwise, all Data requested by westfuelsystems.co.uk is mandatory and failure to provide this Data may make it impossible for westfuelsystems.co.uk to provide its services. In cases where westfuelsystems.co.uk specifically states that some Data is not mandatory, Users are free not  to communicate this Data without consequences to the availability or the  functioning of the Service.

Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.

Any  use of Cookies – or of other tracking tools – by westfuelsystems.co.uk or by  the owners of third-party services used by westfuelsystems.co.uk serves the  purpose of providing the Service required by the User, in addition to  any other purposes described in the present document and in the Cookie  Policy, if available.

 

Users are responsible for any third-party  Personal Data obtained, published or shared through westfuelsystems.co.uk and  confirm that they have the third party's consent to provide the Data to  the Owner.

 

MODE AND PLACE OF PROCESSING THE DATA

 

Methods of processing

 

The Owner takes appropriate security measures to prevent unauthorised access, disclosure, modification, or unauthorised destruction of the  Data.

The Data processing is carried out using computers and/or IT enabled tools, following organisational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some  cases, the Data may be accessible to certain types of persons in charge,  involved with the operation of  (administration, sales,  marketing, legal, system administration) or external parties (such as  third-party technical service providers, mail carriers, hosting  providers, IT companies, communications agencies) appointed, if  necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

 

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

  • Users have given their consent for one or more specific purposes. Note: Under some legislation the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law.

  • provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof.

  • processing is necessary for compliance with a legal obligation to which the Owner is subject.

  • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner.

 

  • processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

 

In  any case, the Owner will gladly help to clarify the specific legal  basis that applies to the processing, and in particular whether the  provision of Personal Data is a statutory or contractual requirement, or  a requirement necessary to enter into a contract.

 

Place

 

The Data is processed at the Owner's operating offices and in any other  places where the parties involved in the processing are located.

 

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find  out more about the place of processing of such transferred Data, Users  can check the section containing details about the processing of  Personal Data.

 

Users are also entitled to learn about the legal  basis of Data transfers to a country outside the European Union or to  any international organisation governed by public international law or  set up by two or more countries, such as the UN, and about the security  measures taken by the Owner to safeguard their Data.

 

If any such  transfer takes place, Users can find out more by checking the relevant  sections of this document or inquire with the Owner using the  information provided in the contact section.

 

Retention time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.

 

Therefore:

  • Personal  Data collected for purposes related to the performance of a contract  between the Owner and the User shall be retained until such contract has  been fully performed.

 

  • Personal Data collected for the purposes  of the Owner’s legitimate interests shall be retained as long as needed  to fulfil such purposes. Users may find specific information regarding  the legitimate interests pursued by the Owner within the relevant  sections of this document or by contacting the Owner.

 

  • The  Owner may be allowed to retain Personal Data for a longer period  whenever the User has given consent to such processing, as long as such  consent is not withdrawn. Furthermore, the Owner may be obliged to  retain Personal Data for a longer period whenever required to do so for  the performance of a legal obligation or upon order of an authority.

 

  • Once the retention period expires, Personal Data shall be deleted.  Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after  expiration of the retention period.

 

THE PURPOSES OF PROCESSING

The Data concerning the User is collected to allow the Owner to provide  its Service, comply with its legal obligations, respond to enforcement  requests, protect its rights and interests (or those of its Users or  third parties), detect any malicious or fraudulent activity, as well as  the following: Analytics, Re marketing and behavioural targeting, Tag  Management, Interaction with external social networks and platforms,  Heat mapping and session recording, Interaction with online survey  platforms, Contacting the User, Hosting and back end infrastructure,  Handling payments, Displaying content from external platforms and  Content performance and features testing (A/B testing).

 

For  specific information about the Personal Data used for each purpose, the  User may refer to the section “Detailed information on the processing of  Personal Data”.

 

DETAILED INFORMATION ON THE PROCESSING OF PERSONAL DATA

Personal Data is collected for the following purposes and using the following services:

 

ANALYTICS

The  services contained in this section enable the Owner to monitor and  analyse web traffic and can be used to keep track of User behaviour.

 

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”).  Google utilises the Data collected to track and examine the use of  westfuelsystems.co.uk, to prepare reports on its activities and share them with  other Google services.

Google may use the Data collected to contextualise and personalise the ads of its own advertising network.

 

Personal Data collected: Cookies; Usage Data.

Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.

 

Display Advertising extension for Google Analytics (Google Inc.)

 

Google  Analytics on westfuelsystems.co.uk might use Google's Interest-based  advertising, 3rd-party audience data and information from the  Double Click Cookie to extend analytics with demographics, interests and  ads interaction data.

 

Personal Data collected: Cookies; Usage Data.

Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.

 

Facebook Ads conversion tracking (Facebook pixel) (Facebook, Inc.)

Facebook  Ads conversion tracking (Facebook pixel) is an analytics service  provided by Facebook, Inc. that connects data from the Facebook  advertising network with actions performed on westfuelsystems.co.uk.  The Facebook pixel tracks conversions that can be attributed to ads on  Facebook, Instagram and Audience Network.

 

 Personal Data collected: Cookies; Usage Data.

 Place of processing: United States – Privacy Policy. Privacy Shield participant.

 

Hot jar Form Analysis & Conversion Funnels (Hot-jar Ltd.)

Hot-jar is an analytics service provided by Hot-jar Ltd.

Hot-jar honours generic Do Not Track headers. This means your browser can tell its script not to collect any of your data. This is a setting that is available in all major browsers. Find Hot-jar's opt-out information here.

 

Personal Data collected: Cookies; Usage Data.

Place of processing: Malta – Privacy Policy – opt Out.

 

Google Ads conversion tracking (Google Inc.)

Google Ads conversion tracking is an analytics service provided by Google Inc.  that connects data from the Google Ads advertising network with actions  performed on westfuelsystems.co.uk

 

Personal Data collected: Cookies; Usage Data.

Place of processing: United States – Privacy Policy. Privacy Shield participant.

 

LinkedIn conversion tracking (LinkedIn Corporation)

LinkedIn conversion tracking is an analytics service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network  with actions performed on westfuelsystems.co.uk

 

Personal Data collected: Cookies; Usage Data.

Place of processing: United States – Privacy Policy. Privacy Shield participant.

 

CONTACTING THE USER

Contact Form

By  filling in the contact form with their Data, the User authorises westfuelsystems.co.uk to use these details to reply to requests for information,  quotes or any other kind of request as indicated by the form’s header.

Personal Data collected: email address; first name.

 

CONTENT PERFORMANCE AND FEATURES TESTING (A/B TESTING)

The  services contained in this section allow the Owner to track and analyse  the User response concerning web traffic or behaviour regarding changes  to the structure, text or any other component of westfuelsystems.co.uk

 

Google Optimize (Google LLC)

Google Optimize is an A/B testing service provided by Google LLC ("Google").

Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

 Personal Data collected: Cookies; Usage Data.

 Place of processing: United States – Privacy Policy. Privacy Shield participant.

 

DISPLAYING CONTENT FROM EXTERNAL PLATFORMS

This type of service allows you to view content hosted on external platforms  directly from the pages of westfuelsystems.co.uk and interact with them.

This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

 

YouTube video widget (Google Inc.)

YouTube  is a video content visualisation service provided by Google Inc. that allows westfuelsystems.co.uk to incorporate content of this kind on its pages.

 

Personal Data collected: Cookies; Usage Data.

 

Place of processing: United States – Privacy Policy. Privacy Shield participant.

 

HANDLING PAYMENTS

Payment processing services enable westfuelsystems.co.uk to process payments by credit card, bank transfer or other means. To ensure greater security, westfuelsystems.co.uk shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction.

Some of these services may also enable the sending of timed messages to the User, such as emails containing invoices or notifications concerning the payment.

 

PayPal (PayPal Inc.)

PayPal is a payment service provided by PayPal Inc., which allows Users to make online payments.

Personal Data collected: various types of Data as specified in the privacy policy of the service.

Place of processing: See the PayPal privacy policy – Privacy Policy.

 

HEAT MAPPING AND SESSION RECORDING

Heat mapping services are used to display the areas of a page where Users most frequently move the mouse or click. This shows where the points of interest are. These services make it possible to monitor and analyse web traffic and keep track of User behaviour.

Some of these services may record sessions and make them available for later visual playback.

 

Hot-jar Heat Maps & Recordings (Hot-jar Ltd.)

Hot-jar is a session recording and heat mapping service provided by Hot-jar Ltd.

Hot-jar honours generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hot-jar's opt-out information here.

Personal Data collected: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service.

Place of processing: Malta – Privacy Policy – opt Out.

 

HOSTING AND BACK END INFRASTRUCTURE

This type of service has the purpose of hosting Data and files that enable westfuelsystems.com to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of westfuelsystems.co.uk. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

 

DigitalOcean (DigitalOcean Inc.)

DigitalOcean is a hosting service provided by DigitalOcean Inc.

 Personal Data collected: various types of Data as specified in the privacy policy of the service.

 Place of processing: United Kingdom – Privacy Policy. Privacy Shield participant.

 

INTERACTION WITH EXTERNAL SOCIAL NETWORKS AND PLATFORMS

This type of service allows interaction with social networks or other external platforms directly from the pages of westfuelsystems.co.uk

The interaction and information obtained through westfuelsystems.co.uk are always subject to the User’s privacy settings for each social network.

This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.

It is recommended to log out from the respective services in order to make sure that the processed data on westfuelsystems.co.uk isn’t being connected back  to the User’s profile.

 

Facebook Like button and social widgets (Facebook, Inc.)

The  Facebook Like button and social widgets are services allowing  interaction with the Facebook social network provided by Facebook, Inc.

 Personal Data collected: Cookies; Usage Data.

 Place of processing: United States – Privacy Policy. Privacy Shield participant.

 

INTERACTION WITH ONLINE SURVEY PLATFORMS

This type of service allows Users to interact with third-party online survey platforms directly from the pages of westfuelsystems.co.uk . If one of these services is installed, it may collect browsing and  Usage Data in the pages where it is installed, even if the Users do not  actively use the service.

 

Hot-jar Poll & Survey widgets (Hot-jar Ltd.)

 

The Hot-jar Poll & Survey widgets are services that enable interaction with the Hot-jar platform provided by Hot-jar Ltd.

Hot-jar honours generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hot-jar's opt-out information here.

 Personal Data collected: Cookies; Usage Data; various types of Data.

 Place of processing: Malta – Privacy Policy – opt Out.

 

REMARKETING AND BEHAVIORAL TARGETING

This type of service allows westfuelsystems.co.uk and its partners to inform, optimise and serve advertising based on past use of westfuelsystems.co.uk by the  User.

This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the re marketing and behavioural targeting activity.

In addition to any opt out offered by any of the services below, the User may opt out of a third-party service's use of cookies by visiting the Network Advertising Initiative opt-out page.

 

Remarketing with Google Analytics (Google LLC)

 

Remarketing with Google Analytics is a remarketing and behavioural targeting service provided by Google LLC that connects the tracking activity performed by Google Analytics and its Cookies with the Google Ads advertising  network and the Double click Cookie.

Personal Data collected: Cookies; Usage Data.

Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.

 

Facebook Custom Audience (Facebook, Inc.)

Facebook Custom Audience is a remarketing and behavioural targeting service provided by Facebook, Inc. that connects the activity of westfuelsystems.co.uk with the Facebook advertising network.

Personal Data collected: Cookies; email address.

Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.

 

Facebook Remarketing (Facebook, Inc.)

Facebook Remarketing is a remarketing and behavioural targeting service provided by Facebook, Inc. that connects the activity of westfuelsystems.co.uk with the  Facebook advertising network.

 

Personal Data collected: Cookies; Usage Data.

Place of processing: United States – Privacy Policy – opt Out. Privacy Shield participant.

 

Google Ads Remarketing (Google LLC)

Google  Ads Remarketing is a remarketing and behavioural targeting service  provided by Google LLC that connects the activity of westfuelsystems.co.uk with  the Google Ads advertising network and the Double Click Cookie.

Users can opt out of Google's use of cookies for ads personalization by visiting Google's Ads Settings.

Personal Data collected: Cookies; Usage Data.

Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.

 

LinkedIn Website Retargeting (LinkedIn Corporation)

LinkedIn Website Retargeting is a remarketing and behavioural targeting service provided by LinkedIn Corporation that connects the activity of westfuelsystems.co.uk with the LinkedIn advertising network.

Personal Data collected: Cookies; Usage Data.

Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.

 

TAG MANAGEMENT

This type of service helps the Owner to manage the tags or scripts needed on westfuelsystems.co.uk in a centralized fashion.

This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.

 

Google Tag Manager (Google LLC)

Google Tag Manager is a tag management service provided by Google LLC.

 Personal Data collected: Usage Data.

 Place of processing: United States – Privacy Policy. Privacy Shield participant.

 

FURTHER INFORMATION ABOUT PERSONAL DATA

Selling goods and services online

 

The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.

 The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by westfuelsystems.co.uk depends on the payment system used.

 

THE RIGHTS OF USERS

Users may exercise certain rights regarding their Data processed by the Owner. In particular, Users have the right to do the following:

  • Withdraw their consent at any time.  Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.

  • Object to processing of their Data.  Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.

  • Access their Data.  Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.

  • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.

  • Restrict the processing of their Data.  Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.

  • Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.

  • Receive their Data and have it transferred to another controller.  Users have the right to receive their Data in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User's consent, on a contract which the User is part of or on pre-contractual obligations thereof.

  • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

 

Details about the right to object to processing

Where  Personal Data is processed for a public interest, in the exercise of an  official authority vested in the Owner or for the purposes of the  legitimate interests pursued by the Owner, Users may object to such  processing by providing a ground related to their particular situation  to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

 

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.

 

Cookie Policy

Westfuelsystems.com uses Cookies.  To learn more and for a detailed cookie notice, the User may consult the Cookie Policy.

 

ADDITIONAL INFORMATION ABOUT DATA COLLECTION AND PROCESSING

 

Legal action

The  User's Personal Data may be used for legal purposes by the Owner in  Court or in the stages leading to possible legal action arising from  improper use of westfuelsystems.co.uk or the related Services.

The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

 

Additional information about User's Personal Data

In  addition to the information contained in this privacy policy, westfuelsystems.co.uk may provide the User with additional and contextual  information concerning particular Services or the collection and  processing of Personal Data upon request.

 

System logs and maintenance

For  operation and maintenance purposes, westfuelsystems.co.uk and any third-party  services may collect files that record interaction with westfuelsystems.co.uk (System logs) use other Personal Data (such as the IP Address) for this  purpose.

 

Information not contained in this policy

More  details concerning the collection or processing of Personal Data may be  requested from the Owner at any time. Please see the contact information at the beginning of this document.

 

How “Do Not Track” requests are handled

Westfuelsystems.co.uk does not support “Do Not Track” requests.

To determine whether any of the third-party services it uses honour the “Do  Not Track” requests, please read their privacy policies.

 

Changes to this privacy policy

The  Owner reserves the right to make changes to this privacy policy at any  time by notifying its Users on this page and possibly within  westfuelsystems.co.uk and/or - as far as technically and legally feasible -  sending a notice to Users via any contact information available to the  Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

 Should the changes affect processing activities performed on the basis of the  User’s consent, the Owner shall collect new consent from the User, where  required.

 

DEFINITIONS AND LEGAL REFERENCES

Personal Data (or Data)

Any  information that directly, indirectly, or in connection with other  information — including a personal identification number — allows for  the identification or identifiable of a natural person.

 

Usage Data

Information  collected automatically through westfuelsystems.co.uk (or third-party services  employed in westfuelsystems.co.uk), which can include: the IP addresses or  domain names of the computers utilised by the Users who use westfuelsystems.com, the URI addresses (Uniform Resource Identifier), the time  of the request, the method utilised to submit the request to the  server, the size of the file received in response, the numerical code  indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the  operating system utilised by the User, the various time details per  visit (e.g., the time spent on each page within the Application) and the  details about the path followed within the Application with special  reference to the sequence of pages visited, and other parameters about  the device operating system and/or the User's IT environment.

 

User

The individual using westfuelsystems.co.uk who, unless otherwise specified, coincides with the Data Subject.

 

Data Subject

The natural person to whom the Personal Data refers.

 

Data Processor (or Data Supervisor)

 

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in  this privacy policy.

 

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which,  alone or jointly with others, determines the purposes and means of the  processing of Personal Data, including the security measures concerning the operation and use of westfuelsystems.co.uk. The Data Controller, unless otherwise specified, is the Owner of westfuelsystems.co.uk

 

westfuelsystems.co.uk (or this Application)

The means by which the Personal Data of the User is collected and processed.

 

Service

The service provided by westfuelsystems.co.uk as described in the relative terms (if available) and on this site/application.

 

European Union (or EU)

Unless otherwise specified, all references made within this document to the  European Union include all current member states to the European Union  and the European Economic Area.

 

Cookies

Small sets of data stored in the User's device.

 

Legal information

This  privacy statement has been prepared based on provisions of multiple  legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General  Data Protection Regulation).

 

This privacy policy relates solely to westfuelsystems.co.uk, if not stated otherwise within this document.